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In the heart of Times Square, New York City, once stood a restaurant that promised diners an out-of-this-world experience. Mars 2112, which opened in 1998, was not just a place to eat—it was a journey to the Red Planet itself.
With its futuristic design, Martian-themed entertainment, and immersive space travel concept, Mars 2112 became a must-visit attraction for tourists and locals alike. The restaurant allowed guests to experience what it would be like to dine on Mars in the year 2112, complete with simulated space travel, alien encounters, and a cosmic-inspired menu.
Despite its early success, Mars 2112 eventually closed in 2012, ending an era of extraterrestrial dining in Times Square. But for those who visited, the memories of a space voyage-themed dinner remain unforgettable.
This article explores the rise and fall of Mars 2112, exploring its history, unique experience, attractions, challenges, and lasting legacy.
The Vision Behind Mars 2112
Irish entrepreneur Paschal M. Phelan and businessman Simon Deith developed the idea for Mars 2112. Inspired by the growing popularity of themed restaurants in the late 1990s, they envisioned a venue that combined food, fun, and fantasy.
Spanning a massive 33,000 square feet, Mars 2112 was one of the largest themed restaurants ever built in New York City. Located at 1633 Broadway, the restaurant was hard to miss. Its entrance featured a glowing UFO structure, drawing in curious visitors eager for a unique experience.
Their mission was clear: Create a one-of-a-kind, immersive dining experience where guests could escape Earth and enjoy a meal in an intergalactic setting.
The Mars 2112 Experience: Dining in the Future
Mars 2112 wasn’t just a restaurant; it was an adventure from the moment you stepped inside.
Boarding the “Spaceship”
Upon entering, guests were greeted by staff dressed as intergalactic flight attendants. Instead of walking straight to their tables, visitors boarded a motion simulator ride designed to “transport” them from Earth to Mars.
The experience included:
- A simulated launch from Earth, complete with visual effects and seat movements.
- A flyover of the Chrysler Building gives the illusion of leaving NYC.
- A wormhole sequence leading to a landing station on Mars.
After “arriving” on Mars, diners disembarked and entered the main dining hall, called the Crystal Crater.
The Crystal Crater: A Martian-Inspired Dining Hall
The restaurant’s interior design was truly spectacular. Themed to look like an underground Martian city, the space featured:
- Glowing red and orange walls mimic the surface of Mars.
- Futuristic rock formations and caves create an otherworldly feel.
- Lava pools and LED lighting effects add a sense of adventure.
- Large screens displaying “Martian landscapes” and space imagery.
The Mars 2112 Menu
The food selection at Mars 2112 reflected the space-age theme. The menu included:
- “Galactic Grilled Chicken” – A space-themed twist on a classic dish.
- “Cosmic Cheeseburger” – A towering burger inspired by Martian explorers.
- “Promethean Pork Chops” – Named after the Titan god of fire.
- “Star-Field Salmon” – A seafood dish with a futuristic touch.
- “Milky Way Chocolate Cake” – A dessert inspired by the galaxy.
The food received mixed reviews, with some praising the creativity and others noting that it was more about the experience than gourmet dining.
Entertainment and Attractions
Beyond dining, they offered various attractions to keep visitors entertained.
The Mars Bar
For adults, the Mars Bar provided space-themed cocktails with creative names like:
- “The Red Planet Martini”
- “Zero Gravity Margarita”
- “Alien Encounter Mojito”
The bar area also featured Martian performers and alien waitstaff, who interacted with guests while they enjoyed their drinks.
Space Arcade
Families and children could explore the Space Arcade, which features:
- Classic and futuristic video games
- Interactive space-themed attractions
- A prize redemption counter with space-themed memorabilia
Martian Characters
One of the highlights of Mars 2112 was its costumed performers, who roamed the restaurant dressed as aliens, space captains, and Martian explorers. These characters engaged with guests, took photos, and added to the restaurant’s atmosphere.
The Decline and Closure
Despite its popularity, they struggled with financial difficulties and operational challenges.
Bankruptcy and Financial Struggles
- In 2002, they filed for bankruptcy, citing high operational costs.
- By 2007, the restaurant was forced to file for bankruptcy again.
- Rising Times Square rent costs and declining tourist traffic further strained finances.
Although it managed to stay open for a few more years, Mars 2112 could not sustain itself in the competitive NYC restaurant market.
Final Closure in 2012
In January 2012, after 14 years in operation, Mars 2112 closed its doors permanently.
The space was later converted into a luxury gym, marking the end of an era for themed dining in NYC.
Legacy and Nostalgia
Even though it no longer exists, it remains a cherished memory for those who visited.
- Many fans share photos and stories on social media, reminiscing about their experiences.
- Online forums like Reddit and Facebook nostalgia groups discuss the restaurant’s unique concept.
- YouTube videos showcase old footage of the Mars 2112 experience, allowing new generations to experience it.
While other themed restaurants have come and gone, Mars 2112 left a lasting impression on NYC’s history.
Could Mars 2112 Make a Comeback?
With today’s advancements in virtual reality and immersive dining, some wonder if Mars 2112 could be revived in a new form.
Possible Future Concepts
- A VR-enhanced version, where guests wear headsets for a fully immersive Martian dining experience.
- A pop-up event series recreating the Mars 2112 dining adventure.
- A new themed restaurant chain is expanding beyond NYC to other major cities.
While there are no official plans to bring it back, the idea of space-themed dining experiences continues to captivate audiences worldwide.
Conclusion
Mars 2112 was more than just a restaurant—it was a portal to another world. Its innovative design, space-age decor, and immersive storytelling made it one of the most unique dining experiences in NYC history.
Although it closed in 2012, its legacy lives on in the memories of those who visited. From its simulated space flight to its Martian characters and themed cocktails, it was truly a one-of-a-kind destination.
For those lucky enough to experience it, Mars 2112 will always be a nostalgic trip to the future that never was.
